Book Summary Switch by Chip & Dan Heath | Sam Thomas DaviesThe elephant and the rider The Elephant and the Rider is a simplified model of human psychology developed by Professor Jonathan Haidt, which he published in his book "The Happiness Hypothesis" in It was taken-up and publicised by Chip and Dan heath in their popular book "Switch" in The rider has influence, and can train the elephant over time - but can't force it to behave in a particular way. If we are to affect change in individuals we must work not only to "direct the rider" - ie tell people what is required and persuade them rationally - but also "motivate the elephant" - i. We must also "clear the path, making it easy for people to change. The elements of the CAREFUL approach seek not only to direct the rider behavioural guidelines , Do-say Don't-say guidelines for instance but also to motivate the elephant by generating positivity Leadership Rounds, Thank you letters, First or Best position for instance. We also hope to 'clear the path' by creating elements that are themselves easily-digestible sections of implementation, fully documented, and "chunked" into themes.
How to Change Things when Change is Hard- Switch By Chip Heath and Dan Heath
Books, Audiobooks and Summaries. His brother, Chip Heath , is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. The results are simple enough to remember and still flexible enough to use in many different situations family, work, community, and otherwise.
What if you could read 3 books per day?
Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Our flagship business publication has been defining and informing the senior-management agenda since Our learning programs help organizations accelerate growth by unlocking their people's potential. Supporting the interview are two case examples excerpted from the book. The Quarterly : Could you please quickly summarize the core ideas in Switch for the benefit of those who have not yet read it? Chip Heath: The core idea is that there are two sides to the way human beings think about any issue.
Great great great great GREAT psychology book about real ways to make change last - both personal and organizational. So many powerful insights, based on fact not theory. Inspiring counterintuitive stories of huge organizational change against all odds. Highly recommended for everyone. People with the large buckets ate 53 percent more popcorn than people with the medium size.