Next Time, Keep the Secret to Yourself - Top 10 Oprah Controversies - TIMESteve Martin used to do a routine that went like this: "You too can be a millionaire! It's easy: First, get a million dollars. If you put that routine between hard covers, you'd have "The Secret," the self-help manifesto and bottle of minty-fresh snake oil currently topping the bestseller lists. The main idea of "The Secret" is that people need only visualize what they want in order to get it -- and the book certainly has created instant wealth, at least for Rhonda Byrne and her partners-in-con. And the marketing idea behind it -- the enlisting of that dream team, in what is essentially a massive, cross-promotional pyramid scheme -- is brilliant.
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The Secret is a best-selling self-help book by Rhonda Byrne , based on the earlier film of the same name. It is based on the belief of the law of attraction , which claims that thoughts can change a person's life directly. The Secret was released as a film in March , and later the same year as a book. The book is influenced by Wallace Wattles ' book The Science of Getting Rich ,  which Byrne received from her daughter during a time of personal trauma in Byrne re-introduces a notion originally popularized by persons such as Madame Blavatsky and Norman Vincent Peale that thinking about certain things will make them appear in one's life. Byrne provides examples of historical persons who have allegedly achieved this.
Today, everyone knows a book recommendation from Oprah Winfrey can shoot a title to the top of every best-seller list. But before she was a literary Midas, before she started Oprah's Book Club, back in , just a few years after "The Oprah Winfrey Show" started, Winfrey read a book that changed her life and success as an entrepreneur. Winfrey said that at the time she first read the book, she was a people pleaser — "the kind of woman who wanted to do everything people wanted me to do. Winfrey had started making some money by that point, and suddenly she had lots of "cousins" and "school friends" who needed things coming out of the woodwork. She would ask, "But what do I really intend to happen from the outcome of this decision or this choice?
Since , Oprah's Book Club has included meticulously selected books that often become bestsellers. The secret sauce? Each is chosen by Oprah herself.
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